“The usability studies paved the way for a clearer vision. This is a tutorial site for art, after all, so it has to have visual pop: fun colors, dynamic hero images, space to breathe.”
overview
Whetstone is an art tutorial video site design with a focus on community and fuller education. In performing the research on the market, I realized most art tutorials on YouTube and social media were pure clickbait. The goal was never to instruct, but to amass subscribers to paid channels. If a product could take the community elements from the competitors and provide fuller course-based education, it could satisfy artists’ need for real guidance on an artist’s budget.
